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Centred around Westlab's core focus of offering products that allow natural health, wellbeing, and beauty to be a normal part of everyday life, Westlab has introduced its Wellbeing Range, including two new results-driven bath salt blends: BALANCE and RELAX.
Launched in November 2023, the range has been developed over the past two years, after the brand recognised an opportunity for a new bathing era, where prescriptive at-home blends are the norm. As world experts in mineral salt blend formulations, both new products feature pure Magnesium at the heart, with neuro-scientifically proven, mood-boosting ingredients to support and tailor to differentiating needs from female health to optimum relaxation.
As proud supporters of the global #StandByBees campaign, Westlab understands the importance of sourcing organic ingredients to prevent the devastating effects that pesticides have on biodiversity, which is why these two new products feature the brand's first ever certified 100% organic fragrances.
On the launch of Relax & Balance, co-founder of Westlab and salt expert Penny Hamilton comments: "At Westlab we're here for everyone, to champion what wellbeing means to them. Whether it's getting up at 6am for a run or hitting snooze for an hour. Wellbeing isn't linear, and we're not here to give you the additional pressure of 'perfect' wellness ideals. Instead, we provide trusted, proven, and accessible products to easily support your personal wellbeing journey - however that looks to you today."
On the new range, the UK's leading neuroscientist, Dr Tara Swart comments: "As a long-term avid user of Westlab's popular Magnesium salts, seamlessly integrating them into my wellness routine, I am now delighted to extend my support to the brand's new Wellbeing Range. What excites me most about this range are the neuroscience-driven formulations behind the two innovative blends. Using an exclusive program that combines direct Neurometric measurements and EEG machine verification conducted by an independent Neuro Clinical Centre, Westlab has meticulously selected mood-enhancing scents with proven balancing and relaxing properties. This careful process has resulted in the creation of two efficacious products. Naturally, these scientifically chosen ingredients are complemented by their infusion with my original go-to mineral, Magnesium, ensuring a perfect pairing for mind & body wellbeing."
With a bank of celebrity fans already under its belt including Molly Mae, Rachel Stevens, Mika, Madonna, Davina McCall, Lisa Snowdon, and more, Westlab promises 100% natural and responsibly sourced salts blended with the most premium of plant extracts. Offering products that are both cruelty-free and vegan, Westlab prides itself on providing an affordable yet luxurious solution to bathing, and the Wellbeing Range is guaranteed to deliver on this ethos. As part of Westlab's ongoing journey to improving recyclability, performance and accessibility, the Wellbeing Range packaging features a new and improved, easy to open (and close) pouch, plus the brand urges customers to return packs to their local Boots, Superdrug, or Supermarket where they accept soft plastics, as the pouches are 100% recyclable.
The Wellbeing Range will be available to purchase from www.westlabsalts.co.uk, with both products retailing at £9.99 each.