Pandora brings lab-grown diamonds to Denmark
Identical to mined diamonds, the lab-grown kind are just as beautiful. Grown, cut and polished with 100% renewable energy and set in 100% recycled silver and gold since 2022, its hard not to be in awe of this feat of engineering. To coincide with the launch of Copenhagen's new flagship store in Denmark, the campaign shoot aimed to be just as inspiring. Actress and self-empowerment advocate Pamela Anderson takes centre stage as she poses proudly with Pandora's most impressive range. Alexander Lacik, the CEO and President of Pandora, states that "lab-grown diamonds represent the future of luxury"