Klarna unveils the preferences of British travellers and anticipates the holiday trends
As the summer holiday season approaches, Klarna, the AI-powered payments network and shopping assistant, reveals new insights from its 2024 travel report. Despite cost of living affecting two-thirds (66%) of Britons travel plans, a significant 96% are gearing up for summer vacations with 81% planning trips abroad and 35% planning to travel somewhere in the UK. This underscores an unwavering commitment to maintaining travel as a priority, but finding ways to keep budgets in check will be top of mind for many. As Klarna continues to expand into the travel sector, offering its interest-free payment solutions at the checkout of leading travel companies, such as Airbnb, Hotels.com and Booking.com, Klarna looks into the key trends shaping British holiday plans this year.